Creative Specs
Build sponsor creatives that can be approved fast.
Formats
PNG, JPG, or WebP work best for launch. Include a headline-ready image and a click destination.
Copy
Keep claims concrete. Avoid unsupported superlatives, medical/financial promises, or misleading urgency.
Disclosure
Sponsored units are labeled clearly. Destination links for paid relationships should be treated as sponsored links where appropriate.
Landing pages
Send traffic to a stable URL you control. The destination must match the advertised business and offer.